Privacy Policy

The purpose of this notice
This privacy notice explains how we will process your personal information obtained through your use of our website at, your use of Imaginario as a registered users of our website at, and through other interactions with you (for example, networking events, marketing activities,and user research activities).

The Imaginario Service is a cloud-based video and audio software tool. It uses machinelearning technology to automatically create transcriptions, subtitles in multiple languages, as well as extract specific scenes and moments inside videos uploaded to Imaginario. It enables you to find, discover, edit and translate text, and download your video for sharing on a platform of your choice. 

It is important that you read this privacy notice, together with any just in time privacy notices we may provide elsewhere on our website, so that you are fully aware of how and why we are using your data, and what data protection rights you have.

1. Who we are and how tocontact us
When we say Imaginario, weus or our, we mean Imaginario AI Inc, a company registered in Delaware (United States). We operate the website and subdomainsand associated software platforms in order to provide the Service. Our registered office is at 1111B S. Governors Ave #6050, Dover, Delaware, 19904, United States

For the purposes of the Data Protection Legislation, we are the controller of your personal data. This means that we are responsible for deciding how we holdand use personal information about you.If you have any questions in regard to any part of this notice, (including any requests to exercise yourlegal rights) please contact us either by: email at ; or  post to the address above.

2. Data Protection Legislation We are committed toprotecting your privacy and safeguarding your personal data. Our use of your personal data is subject to applicable data protection laws, which on the date of the publication of this notice includes the UK General Data Protection Regulation, the EU General Data Protection Regulation, the UK Data Protection Act 2018 and other relevant US, UK and EU legislation concerning personal data (together Data Protection Legislation).

3. The personal data we collect
Personal data 
means information that relates to an identified or an identifiable individual. 

Types of personal data we may collect:
Identity data: name; title;
Contact data: address; email; telephone number;
Financial and transactional data: details of orders made and processed; details of payment received/made; details of invoices received/issued;
Professional data: job title; name of business or organisation; professional credentials; professional contact details;
Usage data: products and services purchased and prices paid; free services you signed up to (e.g. our blogs); events you attended or expressed interest in; details of free materials you have downloaded from our website; details of the products and services you have purchased from our website with their associated purchase prices; video details (including the number of videos produced or     uploaded, if the video was edited and if you chose to distribute the video); usage analytics of any kind; usage recordings just for the purpose of product development and user research
Contract data: details of your contracts with us (e.g. the terms and conditions governing your use of Imaginario, the start and end date of the contract, and details of the pricing package selected by you);
Profile data: interests; preferences; user interviews, feedback and survey responses; posts and materials uploaded onto our website; profile type (e.g. creator, agency, company etc.);
Enquiries data: details of enquiries submitted by you through our website or emailed to us;
Technical data: IP address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices used to access our website).

4. Who can see your videos
As a registered user of Imaginario, you will be able to upload videos to Imaginario and record videos using Imaginario. Only you, your authorised staff, and the Imaginario Team (by which we mean our staff consisting of our employees) will be able to view your videos. Our team may view your videos for the purpose of resolving technical issues and for the purpose of enhancing Imaginario’sfeatures.

We will treat such content as confidential in accordance withour Terms of Service.

5. Anonymised data 
We may also collect, use,and share anonymised, aggregated data such as statistical or demographic datafor any purpose. Anonymised data may be derived from your personal data but is not considered personal information in law as this information does not directly or indirectly reveal your identity. For example, we may aggregate information on how you use our website or our website application to calculate the percentage of users accessing a specific website feature. 

6. How we collect personaldata
We collect most of this information from you directly. However, we may also collect information fromother sources.

Your use of our website and services: when you sign up to create an account on our website; when you use our services; when you upload user content; submit an online enquiry; when you add or update your billing or address information

Direct interactions with you: when you first contact us (e.g. by phone or email); when you register interest in our services; when you give us your business card; when you participate in our user research activities (e.g. provide us with feedback or respond to our questionnaires); when you attend our     networking events or webinars; when you apply for a job opening via our     website, by email or by hard copy, and when you interview for a position with us.

From publicly accessible sources: your website; your profiles on social media     platforms (e.g. LinkedIn, Facebook, Twitter); professional networking     groups and databases.

Directly from a third party: another organisation or professional who told us that you would like to hear from us.

Automated  technologies or interactions: as you interact with our website and advertisements, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. For further details, please see our Cookies Notice.

7. How and why we usepersonal data
Under the Data Protection Legislation, we can only use your personal data if we have a lawful basis fordoing so, for example: consent, contact, legitimate interests, or legalobligation.

7.1 Consent
We may process your databased on your consent to: place cookies and similar tracking technologies on your device (please see our Cookies Notice for further details); send you our blogs, newsletters or other electronic marketing communication;  send you invites to our marketing events and seminars;  share your details with a third party for marketing purposes; publish     content which you upload to our website; use your content for marketing purposes, to promote Imaginario, or to use as a     showcase in a case study; and respond to your enquiries.Where we want to use your data on the basis of your consent, we will ask for such consent separately and clearly.

7.1.1 Right to withdraw consent You have the right to withdraw consent at any time by:  emailing us at; or in case of consent to marketing emails, using the ‘unsubscribe’ link in our marketing     emails. Even if we are not requiredto obtain your consent for marketing purposes, you can still opt-out ofreceiving marketing communications at any time, so you are still in control.

7.2 Contract
We will use your personal data if we need to do it to perform our obligations under a contract with you,or if it is necessary for a contract which we are about to enter with you. For example, if we need to: register you as a new customer or administer your account (e.g. set up your     subscription and administer invoicing and payments); provide     our software services and digital content to you; manage our     relationship with you (e.g. to respond to your enquiries or to notify you     about changes to our services and to inform you about updating     preferences); share your     data with our partner in order to provide you with a service funded by     that partner; provide     after sale care services (e.g. technical support); enable you     to partake in a competition or a prize draw; and take steps     at your request to enter into a contract with you for recruitment     purposes.

7.3 Legitimate interests
We may process yourpersonal data when we (or third party) have a legitimate reason to use it, so long as this is not overridden by your own rights and interests. For example: to manage your account and our relationship with you; to manage     payments, fees, charges, and to collect debts which you may owe to us; to interact with you professionally (e.g. if you represent our current or prospective     client, supplier or business partner) to manage our relationship with the     organisation you represent; to     administer and protect our business and our website (including troubleshooting,     data analysis, testing, system maintenance, support, reporting and hosting     of data); to deal     with your enquiry unrelated to a contract which we may have with you; to provide     you with a free service (e.g. a free version of Imaginario or other functionalities     of our website); to ask you     to leave a review or complete a survey; to ensure     any events you attend are operated in an effective way; to     increase our business or promote our brand through delivering relevant     website content and advertisements to you; to measure     or understand the effectiveness of the advertising we provide to you; to improve     our website, products, services, marketing, and customer relationships and     understanding; to conduct     web analytics (via Hotjar and Facebook Pixel);  for the     prevention and detection of fraud and spam; for the     establishment, exercise or defence of legal claims; and in     connection with recruitment to ensure that we can make the best     recruitment decisions.We may ask you to confirmor update your marketing preferences if you instruct us to provide further services in the future, or if there are changes in the law, regulation, or structure of our business.

7.4 Legal obligation
We may process yourpersonal data to comply with our legal obligation. For example, to: notify you     about changes to our terms or privacy policy; address     your complaint; comply     with a request from a competent authority; and comply     with our legal obligations in relation to our recruitment activities.

8. Who we share personaldata with
We may share yourinformation with third parties for the purposes set out in this notice. We share data with ourcontractors based in the United States (US), United Kingdom (UK),European Economic Area (EEA) and South Africa, who work for us as partof the Imaginario Team. We impose contractual obligations on such contractorsto ensure that your personal data is protected.We also share data withproviders of cloud-based tools and services, which we use to operate ourbusiness: Amazon Web     Services (AWS),     a US company who provides web hosting services to us. AWS host our data in France and the US; Google, based in the USA, who provide Google Analytics to us and Google Cloud Platform Services (GCP) who     provides web hosting services to us. See Google Analytics privacy notice and Google Cloud Platform privacy notice here. HubSpot, based in the USA, who provide customer  relationship management services to us. See their privacy noticeHotjar, based in Malta, who provide web     user heat mapping interaction and behaviour analytics services to us. See their privacy noticeFacebook, based in the USA, who provides     us with Facebook Pixel, an advertisement optimisation service. See     their privacy notice; and Segment, based in the USA, is a customer data platform (CDP) that helps collect, clean and activate     customer data. See their privacy notice here.

8.1 International data transfers
Transfers of data outsidethe United Kingdom (UK) and/or European Economic Area (EEA) are subject to special rules under the Data Protection Legislation. Those of ourcontractors and suppliers who are based outside the UK and/or EEA, are either:based in countries that have been identified by the UK government and/orEuropean Commission as providing adequate protection for personal data, or havein place an appropriate data sharing safeguard mechanism (for example, haveentered into the European Commission’s standard contractual clauses with usand/or the UK equivalent).  You may email us at for more information about theparticular data sharing safeguard mechanism we rely on to transfer your dataoutside of the EEA and UK, including copies of any standard contractual clausesand/or the UK equivalent we may rely on. We will soon use Stripe, apayment gateway, to process payments through our website. If you pay for ourproducts through our website, you will be providing your personal data (forexample, details of your payment card and billing address) to Stripe. Pleasesee their privacy policy.

8.2 Other sharing
We may also: disclose     your personal data to professional advisers (e.g. lawyers, accountants,     auditors or insurers) who provide professional services to us; disclose     your personal data to certain third parties if specifically requested or     agreed with you (e.g. if you ask us to introduce you to a third party); disclose     your personal data to third party partners and/or suppliers who assist us     in administering our promotions and events; disclose     and exchange certain information with law enforcement agencies and     regulatory bodies to comply with our legal obligations; and share some     personal data with other parties, such as potential and actual investors     or buyers of some or all of our business or during a restructuring. The     recipient of the information will be bound by confidentiality obligations.Such data recipients willbe bound by confidentiality obligations.

9. How long we keep personal data
We will only retain yourpersonal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.To determine the appropriate retention period for personal data, we consider the amount, natureand sensitivity of the personal data, the potential risk of harm fromunauthorised use or disclosure of your personal data, the purposes for which weprocess your personal data and whether we can achieve those purposes throughother means, and the applicable legal, regulatory, tax, accounting or otherrequirements.For example: if you sign up to Imaginario, we will usually keep most of your personal data for up to 30 days after you delete your Imaginario account, but you may choose to delete items of your content at any time prior to deleting your account, and we may keep financial and transaction data for tax purposes for seven years after you cease being our customer; if you agree for us to publish your content containing personal information on our website, we will keep that content for the duration corresponding with     the permission you give us; and if you subscribe to our updates or consent to receiving marketing communications,     we will hold your data for that purpose until you unsubscribe or otherwise tell us that you no longer wish to receive such communications.We may also anonymise yourpersonal data (so that it can no longer be associated with you) for analytics, research or statistical purposes, in which case we may use this informationindefinitely without further notice to you. 

10. Your rights
You have a number of rightsin relation to your personal data, which allow you to access and control yourinformation in certain circumstances. You can exercise these rights free ofcharge, unless your request is manifestly unfounded or excessive (in which casewe may charge a reasonable administrative fee or refuse to respond to suchrequest).

Access: This enables you to receive a copy of the personal data we hold about you and to check that we are     lawfully processing it.
Rectification: The right to require us to correct any inaccuracies in your personal data.
Erasure     (to be forgotten): The right to require us to delete your personal data in     certain situations.
Restriction     of processing: The right to require us to restrict processing of your personal data in     certain circumstances (e.g. if you contest the accuracy of the data we hold).
Data     portability: The right to receive, in certain situations, the personal data you provided to     us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party.
To object: The right to object at any     time to your personal data being processed for direct marketing (including     profiling) or, in certain other situations, to our continued processing of your personal data (e.g. processing carried out for the purpose of our     legitimate interests).
Not to be subject to automated individual decision-making: The right not to be subject to a  decision based solely on automated processing (including profiling) that produces legal effects concerning you, or similarly significantly affects     you.If you would like toexercise any of those rights, please contact us at  Please let us know what right you want toexercise and the information to which your request relates.

11. Keeping personal data secure
We have appropriatesecurity measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

12. Complaints
We hope that we can resolve any query or concern you may raise about our use of your information. You may contact us by using the contact methods set out in the Who we are and how tocontact us section of this policy. The Data Protection Legislation also gives you a right to lodge a complaint with a supervisory authority, in particular in the European Union (or the European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws has occurred. Our supervisory authority in the UK is the Information Commissioner, who may be contacted at, telephone on 0303 1231113, or by post to: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. We would, however,appreciate the chance to deal with your concerns before you approach the Information Commissioner’s Office, so please contact us in the first instance.

Changes to this privacy policy: This privacy policy was last updated on 1st Aug 2023. We may change this privacy notice from time to time, when we do we will publish the new version of the policy on our website. We may also inform you via email.